Wild Birds Authority
/ Experience design / Store design / Website / App /
Wild Birds Unlimited is a successful franchise in the birding scene
but their message and customer experience is quite outdated.
Our focus was to relaunch the brand by building up the brand experience on the concept of
"Live in the Pause".
The moment where everything between you and the bird fades away.
We started the rebranding by changing the name to Wild Birds Authority.
Mia Marisa Impellizzeri (CBM), Kevin Mernin (CS), Soheil Oliaei (CT), Blakely Jones (CW), Amy Wheeler (AD)
STORE LAYOUT & EXPERIENCE
"Live in the Pause" experience revived in big flagship stores :
_Store built around the tree : Brings the real birdwatching experience into stores
_Store divided into two sections : 'backyard' vs 'in the wild'
('backyard'/'in the wild' products will be displayed accordingly and also on the tree).