Sea Monkeys - godly expansion pack

/ Experience design / Tank / Poster / Packaging / App /

 

An expansion pack for Sea Monkeys (brine shrimps) that allows you to be their god. When you buy Sea Monkeys, they’re not already swimming around in the tank; you actually have to pour a packet of powder into the water and “create” them. Likewise, you can also control nearly every aspect of their behavior using other powders that the company currently sells. We designed a new enhanced version of the sea monkey experience.

 

Partner : Peter Henningsen (CW), Soheil Oliaei (CT)

 
 

In-Store Posters

 

Packaging & Tank Elements

SM-inout.gif
 Users can send their photograph to us, and we’ll 3-D print a statue of them for their Sea Monkeys to look up to.

Users can send their photograph to us, and we’ll 3-D print a statue of them for their Sea Monkeys to look up to.

  Each tank comes with a series of powders that allow users to control every aspect of their Sea Monkeys lives.

Each tank comes with a series of powders that allow users to control every aspect of their Sea Monkeys lives.

 

Voice Activated Tank Demo

 

Walkthrough Animation

 

App 

  The tank also synchs with iCal/Google Cal that reminds owners to feed their Sea Monkeys through a customized prayer.

The tank also synchs with iCal/Google Cal that reminds owners to feed their Sea Monkeys through a customized prayer.