Fair Share Music
/ Print / Installations (experiential) / Microsite /
"Music that gives"
Music means different things to different people.
To get people to care about an obscure online music store that gives money to charity,
we took well-known songs and put them in a slightly different context.
Behind each song is a story. This is theirs.
Partner : Karen Bolipata (CW)
INSTALLATION 1 : BATHROOM STALL
In a women's bathroom in a bar.
The song "I'll be watching you" will be playing the whole time.
INSTALLATION 2 : ALLEYWAY
In one of those seedy but gentrified-enough alleys on the Lower East Side.
Play the song and go inside. Experience it.
Inspired by Miranda July.
MICROSITE : MUSIC DRIVE
The installation drive people to a crowdsourced playlist.