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"Music that gives"

Music means different things to different people. 

To get people to care about an obscure online music store that gives money to charity, 

we took well-known songs and put them in a slightly different context.

Behind each song is a story. This is theirs.

 

Partner : Karen Bolipata (CW)

 

PRINT

 

INSTALLATION 1 : BATHROOM STALL 

In a women's bathroom in a bar. 

The song "I'll be watching you" will be playing the whole time. 

#1 As you walk in to the bathroom, you'll see this.

#2 This is the visual you see when you open the door.

#2 This is the visual you see when you open the door.

#3 You seat down on the toilet and will see this.

#3 You seat down on the toilet and will see this.

 

INSTALLATION 2 : ALLEYWAY 

In one of those seedy but gentrified-enough alleys on the Lower East Side.

Play the song and go inside. Experience it. 

Inspired by Miranda July.

 

MICROSITE : MUSIC DRIVE

The installation drive people to a crowdsourced playlist.

Share the playlist on Facebook/Twitter.