Sea Monkeys - godly expansion pack

/ Experiential design / Tank / Poster / Packaging / App /

An expansion pack for Sea Monkeys (brine shrimps) that allows you to be their god.

When you buy Sea Monkeys, they’re not already swimming around in the tank; you actually have to pour a packet of powder into the water and “create” them. Likewise, you can also control nearly every aspect of their behavior using other powders that the company currently sells.

We designed a new enhanced version of the sea monkey experience.

 

Partner : Peter Henningsen (CW), Soheil Oliaei (CT)

 
Sea Monkeys offer consumers the opportunity to create life and then control it. We made an expansion pack for the brand that emphasized this.

Sea Monkeys offer consumers the opportunity to create life and then control it. We made an expansion pack for the brand that emphasized this.

WALKTHROUGH ANIMATION

 

IN-STORE POSTERS

All scenes and characters are sketched, designed, and 3-D rendered by ourselves.

 

PACKAGING & TANK ELEMENTS

SM-inout.gif
Users can send their photograph to us, and we’ll 3-D print a statue of them for their Sea Monkeys to look up to.

Users can send their photograph to us, and we’ll 3-D print a statue of them for their Sea Monkeys to look up to.

Each tank comes with a series of powders that allow users to control every aspect of their Sea Monkeys lives.

Each tank comes with a series of powders that allow users to control every aspect of their Sea Monkeys lives.

 

VOICE ACTIVATED TANK DEMO

 

APP 

The tank also synchs with iCal/Google Cal that reminds owners to feed their Sea Monkeys through a customized prayer.

The tank also synchs with iCal/Google Cal that reminds owners to feed their Sea Monkeys through a customized prayer.